Bettermove Research

The numbers behind selling,
checked and sourced.

We buy homes every week, so we see what selling really costs: the price cuts, the waiting, the fees and the sales that fall through. Bettermove Research puts numbers on it, using published national data and our own enquiry figures, with every source and assumption shown. Free to read, quote and link to.

Model house beside stacks of coins and a calculator showing 0.94: sellers keep around 94p of every pound of the asking price Seller report · Autumn 2026 What You Ask vs What You Keep Between the asking price and the money a seller banks sit four deductions: price cuts, the negotiation gap, the costs of sale and the cost of time. We add them up on one £300,000 home, and show who carries the cost. Read the report
For journalists Quoting our research? Every figure is sourced and every assumption is listed in each report’s method section. For comment, charts or the underlying numbers, email hello@bettermove.co.uk. Please credit and link to Bettermove.

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