About Fabien
Fabien is Bettermove’s performance marketing specialist. He plans, runs and refines the paid campaigns that bring homeowners to the business, with a particular depth of expertise on Meta, and he is responsible for managing Bettermove’s sub-brands.
He is also the business’s AI lead. Fabien works out where AI can make a real difference to how Bettermove operates, then builds the solutions that deliver it, from campaign management and reporting to the processes behind a sale. The aim is always the same: take the repetition out of the work so the team’s time goes on the things that need a person.
His approach to all of it is methodical: test, measure, keep what works and cut what doesn’t, with an attention to detail that shows in the results.
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